Online Video for Law Firm Websites- "Catch the Wave Now!" ~ Attorney Marketing Los Angeles

Saturday, January 3, 2009

Online Video for Law Firm Websites- "Catch the Wave Now!"

With the explosion of U-Tube and multitude of videos viewed and transmitted on line, Video will continue to be increasingly popular with no end in sight. It is a known fact that videos on Law Firm Websites do convert potential clients into cases. There are over 300million online video views on the Internet and this number continues to increase as more websites are going to video to not only convey their message, but "seal the deal" when it comes to attracting clients. If the video is done professionally with the proper message, the sky is the limit on how powerful the video become. Videos are showing up in the search engine results on Page 1and as more Law Firms add online video to their websites the more widely accepted videos will be as the norm for Law Firm websites. Right now, the wave is still growing and the Law Firms that have caught on to this wave now are truly going to be well ahead of other firms who are still trying to figure out if having a website is a worthwhile investment. The Law Firms with Online Video added to their websites are already seeing a 20% plus increase in contact made after video has been viewed. Also these potential clients do stay on the Law Firms websites much longer and view more pages on the website. Ultimately this brings potential clients to a much higher comfort level with the Law Firm before they even make a phone call or email via the contact form. According to a 2007 FindLaw Consumer Online Survey, 73% of consumers want to get a feel for the personality of the lawyer before contacting the Law Firm.

The search engines are expanding their indexing methods by creating/purchasing software that allows them to index videos without ever playing the video with a voice activation type of software will allows the search engine to index videos and their keyword dialogue more efficiently than ever.

The time is now to catch the online Video Wave for Law Firm Websites as it will give you a much more competitive advantage in the marketplace that will allow you differentiate your Law Firm from your competitors. Those that jump on now can still enjoy the higher level of benefits, while those that are falling asleep at the wheel will eventually become late bloomers. By coming aboard too late, the effectiveness in the search engines may be diluted and the conversion rates may not be as high as the Law Firms who add Video to their Law Firm Websites now.

At a future time, the video explosion will take another technology leap foward, so those Law Firms with videos now will have something to graduate or upgrade to in staying ahead of their competitors. The possibilities are endless. By the year 2012, nearly 300 million people worldwide will be watching videos online....Should you Catch the Wave NOW or wait until 2012?

No comments: