Pay Per Click (Paid) vs Organic Rankings (SEO)

Pay Per Click vs Organic

There always seems to be a debate among Internet Marketers on which is most effective. Ideally, it is the most advantageous scenario for an effectively marketed website is to show up in as many places as possible. A combination of Pay Per Click (PPC) and Organic Search Results on page 1 in search engine results will drive the most traffic. It is most effective when more commonly used search terms/keywords of your business are blended in with a compliment of niche area keywords. When I mention the Organic Search Results, I am referring to websites that are ranking high in the top 1 or 2 pages based upon the search engines algorithms that are not ranked based on paid advertising, but of their own merits of Search Engine Optimization (SEO). The popularity of a site, age of the URL, incoming and outgoing links along with relevant content are just a few factors of a web page ranking.

Less than 20% of people who are searching online actually click on the paid internet ads or "Sponsored Listings" rather than the top ten Organic Results. Many people realize the Sponsored Listings are just advertising and don't hold as much merit as the Organic Results. However, there are some distinct advantages utilizing PPC/Sponsored Listings than in the Organic Search Results. One of them is showing up for more Keywords over a larger target audience, but if not careful it can be expensive with each click being charged to the advertiser. It is important to know that any PPC Campaigns must be properly managed either by yourself or the marketing company otherwise it can be very costly. Be aware that very competitive industry keywords can be ridiculously priced...for example I have seen some verticals have Keywords that were going for more than $20 per click...You can burn a hole through your budget if you aren't funded to handle that type of expense. Take the time to know what the cost per click is before you enter this type of campaign. However, the good news is a budget limit can be implemented for each month so the dollars allocated to the campaign is not exceeded. Another advantage to PPC is that you are guaranteed to be on page one and the position on the page will be based on how much an entity is willing to spend per click on the ad and quality score (which is will be another discussion in this blog later so stay tuned).

To show up organically takes more time & effort invested to achieve high ranking results, but once you achieve a high ranking on page 1 you will receive much at least 3 times higher conversion rate than PPC in most cases. However, an SEO company can speed up the process two fold if and individual or company is willing to pay for their efforts. If you are applying SEO techniques on your own, you will have to be patient for it will take a lot more time than working with an internet marketing company. Be aware in utilizing SEO techniques for ranking higher in the search results are that certain industries can be extremely competitive and if SEO efforts are not ongoing or aggressive enough long term, the competition will very likely pass over you in the rankings and possibly bump your website down several places or pages. So if you make the decision to invest time and or money in SEO for the Organic Search Results, it is a longer term strategy for it needs to be continuous. PPC can be a short term or long term strategy. PPC or Sponsored Listing strategy can start and stop whenever you like, but once you stop paying there is no further benefit. If it is decided to go with an SEO strategy and high rankings are achieved, if your SEO efforts are terminated, you will remain competitive for a little while until the competition catches up or the search engines find other pages more relevant.

It is extremely important think out the best strategy for your business to provide the best results. Let's face it, if a website or paid ad is not on the first couple of pages of the search engine results...no one is going to find your business! With no visibility, you will not attract any new business from the internet and essentially the website will just be a reference point for your current clientele base. Why not take advantage of the internet? If you have a website and are not marketing it via PPC Advertising or SEO techniques for search results, it is almost hopeless capture new business from the internet. If it is too expensive to do both, I highly recommend at least starting off with one strategy. If you aren't sure where to start, a marketing expert that is reputable in the industry should be consulted and or do some in depth research online. If is decided to market your website on your own without utilizing a marketing company, be prepared to spend some time in researching, implementing and maintaining either type of strategy. More businesses are hiring Internet Marketing staff in house, but it is not necessary to carry the overhead cost if you can reach out to a marketing company that can provide the results needed. There are pros and cons to each strategy, but if you have a combination of both SEO techniques to rank higher in the search engine results and a PPC campaign for paid advertising, more areas of the internet will blanketed to capture a larger audience. Therefore, the ability to convert those searches into new business for your company in increased dramatically! Best of luck in marketing your business and if you have any questions, please reach feel free to reach out.

Online branding for Law firms - Los Angeles Personal Injury Websites

Search engines are information guides, and attempt to lead users to websites that best fit search terms used. Given that motor vehicle accidents are arguably the largest component of personal injury cases that lawyers take on it makes sense to give special attention to online client development in these areas.

Check out the three websites for Owen, Patterson, & Owen. Located in the Santa Clarita Valley. Their main personal injury site is deep in a variety of content concerning injuries throughout southern California. The site is a powerful design - using professional photography, marketing copy, and legal images in a beautiful flash design. A similar design theme is used for the Santa Clarita car & truck accident site and for the southern California Motorcycle accident website. The sites do vary in color themes, but do have a consistent brand across them.


Having three sites allows users to find the most relevant content - embedded among related content. This is extremely effective for conversion - potential clients love information that fits the bill.

Real Estate & Construction Dispute Resolution Law Firm with Expert Witness in Santa Monica, CA

Cohen & Associates is a law firm that settles Real Estate and Construction Defects disputes located in Santa Monica, CA. Headed by Steven Cohen, Mr. Cohen serves as an industry Expert Witness in the areas of Construction Defects, Real Estate Standards of care and Property Management Issues for over 22 years.

Cohen & Associates also handles Brokers and Agents Disclosures, Insurance Related matters, Landlord Tennant Disputes, Real Estate Transactions and Seller Disclosures


His Area of Expertise is in the following areas:

General & Electrical Contracting.
Construction Defects and Damages.
Building Code Compliance.
Fiduciary Duties.
Broker's and Agent's duties.
Commercial and Residential Property Inspection.
Property Management Duties and Standards of Care.
Water Entry Disputes.
Identification and remediation of Toxic Mold.

Steven has experienced tremdendous success in the field of law and I wanted to say congratulations again on his new website! It looks fabulous! You may find out more information by clicking on his name- Steven Cohen

Bailey & Partners, your California Aviation Law, Personal Injury & Wrongful Death Law Firm

Bailey & Partners is a team of Lawyers dedicated to the success of every case they handle. With over 25 years of experience and located in Santa Monica, Bailey and Partners not only handles cases in California, but has taken cases nationwide and abroad into Europe and Asia. This team of attorneys have comprehensive skills and along with having the ability to draw a map to success which enables the firm to hurdle any personal injury or wrongful death challenges that may surface during a case. Bailey & Partners also handles Aviation, Bicycle, Truck & Auto Accidents, along with catastrophic injuries such as spinal cord injury, Brain Injury, Burn Injury, Paraplegia, Quadriplegia, Wrongful Death, Carbon Monoxide Poisoning and many others. One of the cornerstone members Patrick E. Bailey has a unique background that consists of being a Certified Flight Instructor, Commercial Pilot and Aviation Law Instructor at California State University. This still set really sets this firm apart when it comes to any type of Aviation Accident, Wrongful Death or Personal Injury for Bailey and Partners are the experts. Baily & Partners have a tremendous success record by recovering millions for their clients and more information can be found about this Law Firm at http://www.baileypartners.com/. Congratulations on your FindLaw Site and we look for a much enhanced visibility for your firm in securing additional cases and working on your 2nd FindLaw site

Los Angeles Litigation Firm, Peterson Law Offices

Peterson Law Offices was founded by Kenneth A. Peterson has over 25 years experience in practicing law and is licensed in the States of Illinois and California. Kenneth A Peterson has worked with nationally recognized law firms and his firm provides a high quality of service to his clients that are equal or superior to larger law firms. Peterson Law Offices handles Civil and Business Litigation, Product Liability, Personal Injury which includes Wrongful Death and Catastrophic Injuries along with Contract and Insurance Disputes. Ken has lectured in front of the National Association of Railroad Trial Counsel and at the Chicago Claims Conference and has also been an instructor in various capacities. Ken graduated from Georgetown University Law Center and is truly a pleasure to work with in his pro-active approach to law which improves the likelihood of a successful result. Congratulations Ken on your FindLaw Website at and I wish your practice many great things for 2009!

Online Video for Law Firm Websites- "Catch the Wave Now!"

With the explosion of U-Tube and multitude of videos viewed and transmitted on line, Video will continue to be increasingly popular with no end in sight. It is a known fact that videos on Law Firm Websites do convert potential clients into cases. There are over 300million online video views on the Internet and this number continues to increase as more websites are going to video to not only convey their message, but "seal the deal" when it comes to attracting clients. If the video is done professionally with the proper message, the sky is the limit on how powerful the video become. Videos are showing up in the search engine results on Page 1and as more Law Firms add online video to their websites the more widely accepted videos will be as the norm for Law Firm websites. Right now, the wave is still growing and the Law Firms that have caught on to this wave now are truly going to be well ahead of other firms who are still trying to figure out if having a website is a worthwhile investment. The Law Firms with Online Video added to their websites are already seeing a 20% plus increase in contact made after video has been viewed. Also these potential clients do stay on the Law Firms websites much longer and view more pages on the website. Ultimately this brings potential clients to a much higher comfort level with the Law Firm before they even make a phone call or email via the contact form. According to a 2007 FindLaw Consumer Online Survey, 73% of consumers want to get a feel for the personality of the lawyer before contacting the Law Firm.

The search engines are expanding their indexing methods by creating/purchasing software that allows them to index videos without ever playing the video with a voice activation type of software will allows the search engine to index videos and their keyword dialogue more efficiently than ever.

The time is now to catch the online Video Wave for Law Firm Websites as it will give you a much more competitive advantage in the marketplace that will allow you differentiate your Law Firm from your competitors. Those that jump on now can still enjoy the higher level of benefits, while those that are falling asleep at the wheel will eventually become late bloomers. By coming aboard too late, the effectiveness in the search engines may be diluted and the conversion rates may not be as high as the Law Firms who add Video to their Law Firm Websites now.

At a future time, the video explosion will take another technology leap foward, so those Law Firms with videos now will have something to graduate or upgrade to in staying ahead of their competitors. The possibilities are endless. By the year 2012, nearly 300 million people worldwide will be watching videos online....Should you Catch the Wave NOW or wait until 2012?

Murray Greiff - Los Angeles Tax Law Attorney in Southern California

When a person has a serious Tax Issue such as a Tax Audit, Tax Appeal,Criminal Tax Investigation or otherTax Litigation matters in California, Murray Greiff is an experienced attorney of 35 plus years that will completely represent his clients. Murray not only guides his clients through the process, but he also interfaces directly with the IRS or State Agency which puts his clients at ease. As a former IRS Agent, Murray truly knows how to utilize his experiences in producing the best results. Murray is located in West Los Angeles and has handled many serious tax issues at a local, statewide and national level. Murray is originally from the Bronx, NY and was admitted to the California Bar in 1972. His experience is extraordinary and he should be your first call if you need a Tax Attorney.

Murray's Practice Areas in Tax Law focuses on:

* Tax Audits
* Tax Appeals
* Federal and State Tax Litigation
* Criminal Tax Investigations
* Tax Collection cases
* Individual Taxes
* Business Taxes
* Employment Taxes
* Payroll Taxes
* Sales Taxes
* Spousal Tax Issues
* Bankruptcy Taxation

When you really need one of the best Tax Attorneys in Southern California, Murray Greiff should be your 1st choice or you may find out more information about Murray's practice at www.murraygreiff.com/ Congratulations on the release of your website!