Search engines are information guides, and attempt to lead users to websites that best fit search terms used. Given that motor vehicle accidents are arguably the largest component of personal injury cases that lawyers take on it makes sense to give special attention to online client development in these areas.
Check out the three websites for Owen, Patterson, & Owen. Located in the Santa Clarita Valley. Their main personal injury site is deep in a variety of content concerning injuries throughout southern California. The site is a powerful design - using professional photography, marketing copy, and legal images in a beautiful flash design. A similar design theme is used for the Santa Clarita car & truck accident site and for the southern California Motorcycle accident website. The sites do vary in color themes, but do have a consistent brand across them.
Having three sites allows users to find the most relevant content - embedded among related content. This is extremely effective for conversion - potential clients love information that fits the bill.
