Attorney Marketing Los Angeles

For those law firms that engage in "Pay Per Click" (PPC) advertising strategies be aware! PPC advertising has continually produced increases in fraudulent clicks year over year in which a person has no intent on buying a product or service from such advertising. These people or organizations click on these advertisements knowing the costs associated for each click that will be charged to the advertising firm. Depending on your positional advertising for a particular campaign, the costs can be very pricey from hundreds of dollars to several thousands dollars per month depending on a firms aggressiveness. If you must implement a PPC campaign, a good suggestion to counter the click fraud is to monitor your results very closely and set a cap to limit your exposure each month. It will definitely eliminate any surprises after your invoice is received each month and keep you on track with your budgeting. This is a very legitmate reason to invest more of your advertising dollars into a website with visibility. A website that will show up organically in the search engine results will continue to produce a much higher rate of return than a PPC campaign and pre-qualify your potential clients. The amount of clicking on a website will have no bearing on additional costs and is truly a much better investment on many fronts. Please take review this link for additional information.

http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007