Attorney Marketing Los Angeles

Video has become a much larger part of our society, especially on the internet. If you take into account the video explosion on sites such as You Tube it is no doubt more popular than ever before on the internet. Overall, we know that more than 10 billion videos are being viewed per month and 80% of Webs users have viewed an online video. Take these numbers alone and it should tell you that video is not going away any time soon and if anything video should be considered as on the priority list for any website used to market a firm, company or individual.

Video converts prospects into clients. 58% of consumers indicate that video increases the the chances their tendency to contact the firm. Someone who was unsure about calling a law firm clicks on the firm's video and after viewing it calls the firm 6 times out of 10 is definitely a competitive advantage over law firms who do not have video. However the key component is the video must be done professionally, if not, it can have the opposite effect where it will discourage a potential client. So as they say "Don't try this at home" means don't try to film your own video with your home camera. Lighting, scenery and sending the right message in the video is critical so it is well worth the investment to utilize a professional filming company with the proper staff. Studies have shown an increase of at least 20% in the amount of traffic firms receive from having video on their site. Personally, I think this percentage will increase at a much higher percentage as more videos are added to attorney sites and the search engines continue to give videos more relevance in searches. This is another reason to use a vendor that can also optimize and market the video so it will show up searches organically in the search engines. So if you purchase a video, please be sure that you also have the search engine optimization included with the video so it can be found in search engines. 60 to 90 seconds is the ideal time otherwise it will be too long or viewed as a commercial. Take a look at the video on the Sacks & Zolonz website as an example of a well done video. It clearly communicates the message and instills confidence in calling this firm to hire their attorneys. Video communicates warmth and personality which takes away the intimidation factor in working with an attorney. 73% of potential clients want a feel for the personality of the lawyer. So when you are creating the video you want to deliver the key message of your firm and also highlight your strengths. It is important to be enthusiastic, warm and personable as you deliver your message as it will be conveyed in the video if you are not. You also have to remember that potential clients are judging the attorney just as much as the message so it is critical to be conscious of this while filming. Having a professional filming crew that also has a project manager or producer is definitely a plus because they will be able to tell you if your tone and warmth are coming across along with your message. If not, you will know right away to retake that particular clip. When it comes to conversion there is no better means than to put video on your attorney website. With video, most attorneys see over 30% increase in the amount of inquiries and emails they get from their website. When it comes down to effectiveness and impacting the bottom line, video positively impacts almost all aspects an attorneys marketing on their website and most importantly closes the deal on securing more cases. Right now video is a little pricey, but if the funds are there, it is a one time investment that keeps on giving and will pay off for itself in the first year or less. On average when a potential client is looking for an attorney online, they look at a handful of websites and when video is included on a site the average drops to less than 2 sites searched before calling an attorney.

When it is all said and done, video on attorney sites are still a hot trend in its early stage where the firms that catch the wave now will prosper and have a clear advantage than websites that do not have video. Eventually videos will almost be a necessity to be most successful online and this trend will continue ramp up and grow.

If you have any questions about videos on attorney websites and or interested in additional statistics please reach out to me.

Jamey J. Tomajko